7th rheingold Congress
February 14, 2012, Cologne
Moderation Amelie Fried
10:00
am
am
Welcome
10:15
am
am
Stephan Grünewald
Dreams and Advertising – The Secret Power of Unconscious Images.
Dreams are nightly advertising breaks. With their images, they show us how we can live differently. Dreams influence us without robbing us of sleep. So learning about dreams means learning about advertising: nationally and internationally.
Stephan Grünewald is a psychologist and a Managing Partner at rheingold.
Dreams and Advertising – The Secret Power of Unconscious Images.
Dreams are nightly advertising breaks. With their images, they show us how we can live differently. Dreams influence us without robbing us of sleep. So learning about dreams means learning about advertising: nationally and internationally.
Stephan Grünewald is a psychologist and a Managing Partner at rheingold.
11:00
am
am
Eckart von Hirschhausen
Humor Helps You Heal.
How humor, cognition and creativity interrelate.
Dr. Eckart von Hirschhausen is a doctor, comedian, TV presenter and Germany’s most successful non-fiction writer.
Humor Helps You Heal.
How humor, cognition and creativity interrelate.
Dr. Eckart von Hirschhausen is a doctor, comedian, TV presenter and Germany’s most successful non-fiction writer.
11:30 am
Coffee break
11:50
am
am
Ines Imdahl
FFF – Female, Facebook, Future
How women and Facebook are impacting on the values and face of the future and the consequences for brands, marketing and advertising.
Ines Imdahl is a psychologist and a Managing Partner at rheingold.
FFF – Female, Facebook, Future
How women and Facebook are impacting on the values and face of the future and the consequences for brands, marketing and advertising.
Ines Imdahl is a psychologist and a Managing Partner at rheingold.
12:30
pm
pm
Sebastian Buggert and Frank Szymkowiak
Life in a Safety Net.
Are our lives becoming digital all-inclusive packages? Is the offline world turning into a reservation for consumer Neanderthals? What does the endless Internet Universe mean for brands and advertising?
Frank Szymkowiak is Head of Media Research and Sebastian Buggert heads a business group at rheingold.
Life in a Safety Net.
Are our lives becoming digital all-inclusive packages? Is the offline world turning into a reservation for consumer Neanderthals? What does the endless Internet Universe mean for brands and advertising?
Frank Szymkowiak is Head of Media Research and Sebastian Buggert heads a business group at rheingold.
1:10
pm
pm
Lunch break
2:15
pm
pm
Christian Gansch
New Eras Need New Thinking.
It is not old-fashioned team ideals but an interactive “interplay of forces” that creates a first-class orchestral brand. It’s about striking a balance between solo and symphonic performances.
Christian Gansch was a successful international conductor and producer and is now a sought-after speaker and coach.
New Eras Need New Thinking.
It is not old-fashioned team ideals but an interactive “interplay of forces” that creates a first-class orchestral brand. It’s about striking a balance between solo and symphonic performances.
Christian Gansch was a successful international conductor and producer and is now a sought-after speaker and coach.
2.45
pm
pm
Jens Lönneker
From Pride to Humility – the Brand As Hero?
The brand as hero? That used to be the case. Today, however, ego, narcissism, heroes & co. have become obsolete. In the future, brands will have a different function in Western societies.
Jens Lönneker is a psychologist and Managing Partner at rheingold.
From Pride to Humility – the Brand As Hero?
The brand as hero? That used to be the case. Today, however, ego, narcissism, heroes & co. have become obsolete. In the future, brands will have a different function in Western societies.
Jens Lönneker is a psychologist and Managing Partner at rheingold.
3:20
pm
pm
Coffee break
3:45
pm
pm
Heinz Grüne, Judith Behmer and Johannes Dorn
Germany on the Couch – Who and What Rules People and Brands?
What is the current emotional state of society? What trends and developments are having a decisive influence? In a mega project focusing on a cross-industry understanding of the market, rheingold has collated knowledge from market studies, trend scouting and special projects.
Heinz Grüne is a psychologist and a Managing Partner at rheingold.
Judith Behmer and Johannes Dorn are psychologists and Members of the Board at rheingold.
Germany on the Couch – Who and What Rules People and Brands?
What is the current emotional state of society? What trends and developments are having a decisive influence? In a mega project focusing on a cross-industry understanding of the market, rheingold has collated knowledge from market studies, trend scouting and special projects.
Heinz Grüne is a psychologist and a Managing Partner at rheingold.
Judith Behmer and Johannes Dorn are psychologists and Members of the Board at rheingold.
5:00
pm
pm
Concluding Summit
8:00
pm
pm
rheingold night
Moderation
The rheingold Congress will be moderated by Amelie Fried. The renowned presenter and author made a name for herself primarily due to her calm, refreshing yet investigative manner. Amelie Fried has a wealth of experience in conversation management and entertaining event moderation. The Grimme Prize winner is a TV presenter and has been on programs such as “Live aus der Alten Oper,” “Stern-TV” and the Radio Bremen talk show “3 nach 9” with Giovanni di Lorenzo.
rheingold Night
After an intense and eventful congress day, there will be many things to discuss with friends and acquaintances, business partners and new faces from companies and agencies. We invite you to finish off the day with us in style. To relax, talk, dance, party and have fun. At rheingold Night at Theater am Tanzbrunnen. With a spectacular night view of Cologne Cathedral and the Rhine as well as a good buffet, a fresh Kölsch beer or a delicious wheat beer. Or other refreshing beverages. Party into the wee hours of the morning with great music and company. At rheingold night.
